A sample of engagement outcomes across the services we run. Client names are withheld — standard practice for B2B and professional services engagements — but every number below is a real result from a real campaign.
Six engagements, six different starting points — technical debt, an invisible niche, zero AI presence, a stalled local presence, a high-risk migration, and a link profile that wasn't moving the needle.
A 40-partner commercial law firm ranked on page one for its own brand name and almost nothing else. Practice area pages competed against each other for the same keywords, and the site had no clear topical structure a search engine could parse.
We ran a full Semantic Authority Mapping™ pass across all 14 practice areas, rebuilt the site's information architecture around topic clusters instead of a flat page list, and paired it with a Technical SEO pass to fix crawl budget waste from a bloated CMS taxonomy.
Organic traffic grew 96% over 4 months, with the firm's commercial litigation and M&A pages moving from page three to consistent top-three rankings. Keyword cannibalisation across practice pages dropped to near zero.
A workforce management SaaS platform had solid Google rankings but was never mentioned when its buyers asked ChatGPT or Perplexity for software recommendations — invisible in the exact moment more of its pipeline was starting to form.
We deployed entity and schema markup across the product and comparison pages, restructured key pages around the direct-answer format AI systems extract from, and built a monthly content programme targeting the comparison and "best for" queries buyers were actually typing into AI tools.
The platform went from zero tracked AI citations to an average of 28 per month across ChatGPT, Perplexity and Google AI Overviews within 3 months, concentrated on exactly the comparison queries closest to a buying decision.
A multi-clinic allied health group operated in a narrow, unglamorous niche with almost no organic competition — but also almost no organic visibility, because nobody had ever built a deliberate content structure around it.
We mapped the entire topic universe for the niche, built pillar and cluster content across 40 priority terms, and ran a Digital PR programme securing commentary placements in three healthcare trade publications to reinforce topical credibility.
Within 5 months the group held the #1 organic position for 34 of the 40 mapped terms, effectively owning the category — with new patient enquiry volume attributed directly to organic search up 61% against their pre-engagement baseline.
A financial advisory firm's rankings had been sliding for eighteen months. The site looked fine to a human visitor, but a 150-checkpoint technical audit found render-blocking scripts, an unoptimised image pipeline, and structured data errors quietly suppressing every page's visibility.
We prioritised fixes by ranking impact rather than working through the list in order — starting with Core Web Vitals remediation and crawl budget waste, then structured data correction, then internal link architecture.
Mobile Largest Contentful Paint dropped from 1.9 seconds to 0.6 seconds, all pages passed Core Web Vitals within six weeks, and rankings across the firm's priority terms recovered to above their eighteen-month-prior baseline within the following quarter.
A three-office accounting practice had duplicate and conflicting Google Business Profile listings from a prior rebrand, inconsistent NAP details across directories, and a review programme that had stalled entirely — all while newer competitors climbed past them in the map pack.
We ran a full duplicate-listing cleanup and merge, corrected NAP consistency across 80+ citation sources, rebuilt each office's Google Business Profile with accurate categories and weekly posting, and launched a structured, compliant review generation programme across all three locations.
Average map pack position across the three offices moved from position 6 to position 2 within 3 months, with combined Google review volume up 3.4× and NAP conflicts resolved to zero across all tracked citation sources.
A management consultancy was replatforming from a legacy CMS to a headless build with an entirely new URL structure — a change that, done without SEO oversight, was projected internally to put a majority of their organic traffic at risk.
We ran a full pre-migration crawl and baseline, built a complete one-to-one 301 redirect map for every indexed URL, ran a pre-launch technical QA pass on staging, and monitored crawl activity, indexation and rankings daily for the first two weeks after go-live.
The firm retained 98% of pre-migration organic traffic through the transition, with no material ranking loss on any priority term and full indexation of the new site confirmed within nine days of launch.
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